BIC completed the acquisition of Tangle Teezer from Mayfair Equity Partners for €200m.

BIC, a consumer goods company, completed the acquisition of Tangle Teezer, a premium detangling haircare company, from Mayfair Equity Partners, a private equity firm, for €200m. “At the heart of Tangle Teezer’s 17 year+ success is our focused approach to providing an unrivalled product, driven by innovation and fuelled by strategic brand development. We thank Mayfair Equity Partners for their support in helping the business accelerate these initiatives and backing our ambitious growth journey. In considering potential partners for the next stage of Tangle Teezer’s growth journey, BIC stood out. With a shared set of values and vision, BIC has built an impressive global business of brands through understanding consumers’ needs and developing safe, affordable products that are easy and simple to use. It is an exciting time for the Tangle Teezer brand, now as a part of global BIC, and I look forward to further innovation and growth for the brand and its consumers," James Vowles, Tangle Teezer CEO.