Stagwell to acquire UNICEPTA.

Stagwell, the challenger network built to transform marketing, agreed to acquire UNICEPTA, global media monitoring and analytics platform. Financial terms were not disclosed. "UNICEPTA's best-in-class tools work in unison with Stagwell Marketing Cloud's suite of data-driven solutions to help communicators cut through the complex media landscape and noise of misinformation that exists today. Together, our AI-enabled offerings simplify complicated data, empowering clients to act quickly, confidently and protect their reputation," Mark Penn, Stagwell Chairman and CEO.