The Coca‑Cola Company to acquire Billson’s.

The Coca‑Cola Company, a total beverage company, agreed to acquire Billson’s, an Australia-based brand of alcohol ready-to-drink products. Financial terms were not disclosed. “We are excited to add Billson’s to our portfolio of Australian brands. This acquisition allows us to expand in the dynamic and growing alcoholic ready-to-drink category in Australia and aligns with our vision to provide a beverage for every occasion, always keeping the consumer at the centre of everything we do. Of course, we know that offering options with alcohol brings new responsibilities for us, and we take these seriously. Our Responsible Alcohol Marketing Policy determines how we responsibly go to market with alcohol brands,” Matthias Blume, Coca‑Cola Vice President of Marketing, ASEAN and South Pacific.