Summit Partners-backed Later completed the acquisition of Mavely from Nu Skin for $250m.

Summit Partners-backed Later, an influencer marketing and social media management software and services company, completed the acquisition of Mavely, an everyday influencer platform, from Nu Skin, an integrated beauty and wellness company, for $250m. "Bringing Mavely under the Later umbrella is a major step in redefining how marketers and creators work together. Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses. This move enables us to deliver a seamless, full-funnel experience for marketers—offering return-on-ad-spend (ROAS) based campaigns and driving predictable, attributable outcomes. Through this acquisition, we're able to create new and better opportunities for our clients, employees, and the entire creator ecosystem," Scott Sutton, Later CEO.