Announced

Completed

Kainos Capital-backed Wellful completed the acquisition of Ancient Nutrition.

Synopsis

Kainos Capital-backed Wellful, an omni-channel health and wellness platform, completed the acquisition of Ancient Nutrition, a provider of food nutritional products, from VMG Partners, a private equity firm. Financial terms were not disclosed. "We are thrilled to bring Ancient Nutrition onto the Wellful platform. The Ancient Nutrition team has done a phenomenal job of building a scaled brand with considerable future growth potential. Ancient Nutrition fundamentally stands for something within the industry and delivers real results to its customers. We’re very excited to further strengthen the brand and to expand the product portfolio that customers have come to know and trust," Brandon Adcock, Wellful CEO.

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