Announced

Completed

Swoop completed the acquisition of MyHealthTeam.

Synopsis

Swoop, an AI-driven, data-powered omnichannel healthcare marketing company, completed the acquisition of MyHealthTeam, the creator of an opted-in patient social network in the US. Financial terms were not disclosed. “This acquisition builds on our already strong position as an industry leader in patient-centric marketing. By strategically 'bookending' privacy-compliant marketing, we will be able to provide even further value to pharma brands and patients. On one end, we leverage millions of opted-in patients across 62+ condition-specific communities, delivering unparalleled depth and engagement. On the other, we scale precise patient targeting through programmatic channels, ensuring brands connect with the right individuals at the right time. Together, we help pharma brands build deep and authentic relationships in the patient community, and reinforce that messaging with treating physicians, and in every channel across the web and TV,” Ron Elwell, Swoop Founder and CEO.

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