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Completed
Synopsis
Analytic Partners, a global marketing analytics firm, completed the acquisition of Analyx, a marketing analytics software and services company. Financial terms were not disclosed. "The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers," Nancy Smith, Analytic Partners President and CEO.
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