Announced
Completed
Synopsis
Cuadrilla Capital, an enterprise software investment firm, completed the acquisition of Repsly, a retail execution software. Financial terms were not disclosed. "This partnership with Cuadrilla marks an exciting milestone in our next phase of growth and will enable us to continue to expand the ways we serve our customers. Repsly's market leading Retail Execution Platform enables brands to drive more sales at the shelf by centralizing their sales, field activity and in-store data, and connecting store-level activities with their impact on sales. Repsly is uniquely positioned to help CPGs and RSPs optimize their execution in the field by improving field team efficiency, increasing promotion compliance and optimizing pricing, inventory and stock levels," Matthew Brogie, Repsly CEO.
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