Rokt completed a $300m investment in mParticle.

Rokt, an ecommerce company, completed a $300m investment in mParticle, a customer data platform. "Across billions of ecommerce transactions, we have seen joint clients achieve much better consumer and business outcomes when using mParticle – up to 50% better. This merger will enable us to bring a significant performance lift to all of our clients. We are thrilled to join forces with the mParticle team to accelerate bringing our vision to life, enabling everyone to unlock the moments that matter most," Bruce Buchanan, Rokt CEO and Co-Founder.