SAMY Alliance completed the acquisition of Content Lab.

SAMY Alliance, a digital marketing and communications firm, completed the acquisition of Content Lab, a digital advocacy marketing agency. Financial terms were not disclosed. “SAMY’s mission is to make brands matter, creating brand relevance in a social-first world leveraging on our unique capability to deliver intelligence-fueled impactful creativity. The acquisition of Content Lab is a key stepping stone towards delivering this mission. Social is a strategic marketing discipline fast becoming the heart of today’s marketing mix. At a time when it is hard to get attention, when connection is most important and consumers have dramatically changed, relevancy becomes essential. Brands need to evolve their approach to be human and culture first and advertising needs to change to achieve this connection. SAMY’s objective is precisely delivering this connection, making brands matter thanks to our data, intelligence and creative capabilities, expertise, and global talent," Juan Andrés Elhazaz, SAMY Alliance CEO.