Rubicon-backed Aline completed the acquisition of Roobrik.

Rubicon-backed Aline, a senior living IT operating system provider, completed the acquisition of Roobrik, a sales and marketing technology company specializing in prospect engagement and lead qualification. Financial terms were not disclosed. “Today’s operators face mounting pressure to streamline their sales processes as the volume of leads continues to grow driven by demographics and higher market penetration. By integrating Roobrik’s innovative technology into our comprehensive suite, we provide senior living operators with unmatched insights into prospect readiness, enabling sales teams to prioritize high value leads and deliver personalized, impactful experiences for prospects,” Brad Frasher, Aline Chairman and CEO.