Bridgepoint to invest in SAMY Alliance.

Bridgepoint, a private equity firm, agreed to invest in SAMY Alliance, a Spanish-headquartered social media marketing company. Financial terms were not disclosed. “We are thrilled to continue our partnership with SAMY Alliance, a business that has consistently demonstrated leadership in the rapidly evolving social media marketing sector. This majority investment reflects our belief in the strength of its management team, its innovative solutions, and its potential for continued growth. We are excited to work alongside the team to further their success,” Héctor Pérez, Bridgepoint Partner.