Bridgepoint to invest €152mn in Samy Alliance.

Bridgepoint, a private equity firm, agreed to invest €152mn in Samy Alliance, a Spanish-headquartered social media marketing company. “We are thrilled to continue our partnership with Samy Alliance, a business that has consistently demonstrated leadership in the rapidly evolving social media marketing sector. This majority investment reflects our belief in the strength of its management team, its innovative solutions, and its potential for continued growth. We are excited to work alongside the team to further their success,” Héctor Pérez, Bridgepoint Partner.