Salla completed the acquisition of Sweply.

Salla, a Saudi Arabia-based e-commerce platform specializing in enabling merchants to create and manage online stores, completed the acquisition of Sweply, a Saudi Arabia-based advertising technology company. Financial terms were not disclosed. "Acquiring Sweply is a testament to our long-term vision of providing innovative and seamless solutions that empower merchants. Our mission at Salla has always been to shape the ‘Future of Commerce’—and with Salla Ads, we are unlocking new opportunities for our merchants to thrive in the digital economy. This acquisition is a strategic step toward building a sophisticated advertising ecosystem, enabling sellers to fully capitalise on cutting-edge marketing tools. The trust of our merchants continues to drive our progress, helping us advance Saudi Arabia’s digital economy and contribute to the goals of Vision 2030," Nawaf Hariri, Salla CEO.