Relay Commerce completed the acquisition of Smartrr.

Relay Commerce, a company specializing in e-commerce enablement and customer engagement technologies, completed the acquisition of Smartrr, a company focused on subscription management and loyalty solutions. Financial terms were not disclosed. “We’ve always believed in the power of bringing great people together to build something truly impactful. This acquisition represents a natural next step in realizing our vision. Joining forces with Relay Commerce will allow us to scale our platform in new and exciting ways, delivering more value to our clients than ever,” Gabriella Tegen, Smartrr CEO.