Pinewood Technologies Group to acquire Seez for $42m.

Pinewood Technologies Group, a British company focused on pure-play software-as-a-service for car dealerships, agreed to acquire Seez, a Dubai-based AI and ML-powered automotive omni-channel SaaS platform, for $42m. "Since making our strategic investment in Seez in September 2024, we have made strong progress together and the full acquisition of the business is a compelling opportunity to build on this early success. Seez is an outstanding company that has developed highly sophisticated AI and machine learning products that are increasingly critical tools for the automotive retail market and they are highly complementary to our own Automotive Intelligence Platform. This transaction supports the delivery of the strategy we set out in October 2024 and it will significantly enhance our customer proposition," Bill Berman, Pinewood Technologies Group CEO.