DoubleVerify to acquire Rockerbox for $85m.

DoubleVerify, a software platform for digital media measurement, data and analytics, agreed to acquire Rockerbox, a marketing attribution company, for $85m. “At DoubleVerify, we believe fully understanding performance measurement—from media quality to broader attribution insights—has always been essential to maximizing advertising effectiveness and ROI. With the acquisition of Rockerbox, we will gain a transformative opportunity to capture the full scope of a campaign’s performance, integrating DV’s trusted data with conversion insights across both the open web and walled gardens. This is a game-changer for DV and the industry, as we reinforce our position as a unified, independent platform for digital-first performance measurement and AI-powered optimization––serving enterprise brands and mid-market advertisers, while driving growth across lower-funnel campaigns,” Mark Zagorski, DoubleVerify CEO.