Viamedia completed the acquisition of LocalFactor.

Synopsis

Viamedia, an independent digital and linear advertising rep firm, completed the acquisition of LocalFactor, a Westport, Connecticut-based, tech-enabled digital advertising company. Financial terms were not disclosed. The news comes on the heels of numerous Viamedia client additions, making Viamedia the first US ad sales firm to represent more than 100 video service providers, encompassing 75 DMAs.

Principals

target

LOCALFACTOR

bidder

VIAMEDIA

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Market Context

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Seller Team (1)

evan rutchik

Founder and CEO at LOCALFACTOR

Manager

target

Deal

n/a

Total Value

Bidder Team (2)

david solomon

CEO at VIAMEDIA

Manager

bidder

Deal

n/a

Total Value

andrew laszacs

Associate Director at Bob Gold & Associates

PR Consultant

bidder

Deal

n/a

Total Value

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