Viamedia completed the acquisition of LocalFactor.

Viamedia, an independent digital and linear advertising rep firm, completed the acquisition of LocalFactor, a Westport, Connecticut-based, tech-enabled digital advertising company. Financial terms were not disclosed. The news comes on the heels of numerous Viamedia client additions, making Viamedia the first US ad sales firm to represent more than 100 video service providers, encompassing 75 DMAs.