S5 Equity completed the acquisition of Heartland America.

S5 Equity, a southern California-based investment firm, completed the acquisition of Heartland America, a discount catalog and online retailer company. Financial terms were not disclosed. "While some may be running for the exit in retail right now, I think we're running in the front door. The Direct-to-Consumer model, especially when paired with a catalog offering, resonates with loyal customers who value convenience and quality. We're committed to building on these strengths and exceeding customer expectations," David Steinhafel, S5 Equity Founder.