Unilever completed the acquisition of Wild for £250m.

Unilever, a British-Dutch transnational consumer goods company, completed the acquisition of Wild, a company that offers sustainable natural deodorants and body wash, along with other body care products, for £250m. “We are thrilled to welcome Wild into the Unilever family. The brand’s innovative approach to formulations and packaging, and social-first marketing, has made Wild an unmissably superior brand and a perfect complement to our Personal Care portfolio. Charlie, Freddy, and the team have put consumers at the heart of the brand, which is a testament to its success,” Fabian Garcia, Unilever President. -Wild’s rapid growth, distinctive premium offering across personal care categories, and position as the UK’s No. 1 refillable deodorant brand, make it a strategic addition to Unilever’s existing portfolio of Personal Care brands.