Willow completed the acquisition of Elvie.

Willow, company that produces wearable breast pumps, completed the acquisition of Elvie, company that produces breast pumps, pelvic floor care and a smart bouncer and bassinet for babies. Financial terms were not disclosed. "We are happy that the much-loved Elvie brand – with its iconic products and innovation – will continue its journey under Willow's guidance," Karim Abdel-Ghaffar Plaza, Elvie Director.