NielsenIQ to acquire Gastrograph AI.

NielsenIQ, a leader in consumer intelligence, to acquire Gastrograph AI, a discovery and inquiry platform for sensory insights. Financial terms were not disclosed. “Combining Gastrograph AI with NIQ’s AI platform will empower the world’s most influential consumer packaged goods brands in getting to market faster, with better products, and win share more quickly. In today’s environment, understanding what consumers will buy and why, and being able to act on those insights has never been more important,” Ramon Melgarejo, NIQ President of Strategic Analytics & Insights.