Crisp completed the acquisition of Atheon Analytics and SKUtrak.

Crisp, a collaborative commerce platform for retail data, completed the acquisition of Atheon Analytics, a UK-based company specializing in retail data analytics and SKUtrak, a demand intelligence platform developed by Atheon Analytics. Financial terms were not disclosed. "Crisp shares our passion for optimising grocery supply chains, and given the strong strategic alignment in our business models, this deal creates new opportunities to apply our technology and enhance our offering to customers in the UK and beyond. Our SKUtrak technology, TruDemand engine, and access to data from leading UK retailers will enhance the retail analytics capabilities for Crisp customers globally. We are excited to bring our team over to work with Crisp to further build out its comprehensive data platform," Guy Cuthbert Atheon CEO.