Banijay-backed The Independents completed the acquisition of 2x4.

Banijay-backed The Independents, a media company, completed the acquisition of 2x4, a design studio specializing in strategy, design, and brand activation. Financial terms were not disclosed. “We know that everything from business and politics to art, culture, and personal identity is actively shaped by design and branding. The future of branding will surely involve deeper engagements with diverse audiences, content creation, and tangible narrative experiences that make brand values tangible. We have always sought out opportunities to apply our methodology, rigorous thinking, and exuberant creativity to a wide range of challenges worldwide. We have been fortunate to work with the most inspiring thinkers and makers around the world to realize those opportunities in ways that expand the conventional notions of design. Joining The Independents is the next stage in decades of collaborations,” Michael Rock, 2x4 Founding Partner.