Publicis Groupe completed the acquisition of Adopt.

Publicis Groupe, a multinational advertising and public relations company, completed the acquisition of Adopt, a provider of advertising and marketing services catering to athletes, start-ups, established companies, and the sports industry. Financial terms were not disclosed. “Adopt is at the forefront of creativity, culture, and human behavior – blending all three to deliver customer-centric brand strategies. Their deep and multi-faceted expertise is invaluable to all clients seeking to define and modernize their brand at the speed of culture,” Dave Penski, Publicis Groupe CEO.