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Founders Fund and Ribbit Capital led a $200m Series D round in Persona.

Synopsis

Founders Fund, a private equity firm, and Ribbit Capital, a venture capital firm, led a $200m Series D round in Persona, verified identity platform, with participation from BOND, Coatue, First Round Capital, and Index Ventures and Chemistry. "We're facing an identity authenticity crisis, where the line between real and synthetic has become increasingly blurred. Identity in an AI-driven world isn't about ticking a box, and the question is no longer 'is this a bot or not?' but rather 'who is the bot acting on behalf of, and what is their intent?' Identity is the linchpin: it reveals who is behind each action, provides context around their intent, and ultimately builds trust in a future where AI mediates more of our interactions," Rick Song, Persona CEO and Co-Founder.

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