Insight Partners led a $50m Series A round in Wonderskin.

Insight Partners, a global venture capital and private equity firm, led a $50m Series A round in Wonderskin, the innovative beauty brand behind TikTok's viral peel-off Wonder Blading Lip Stain Masque and many other award-winning, disruptive, tech-infused cosmetic products. This investment marks a pivotal step in Wonderskin's next chapter, enabling it to accelerate retail expansion and product innovation. The brand continues to disrupt traditional beauty models with a social-first mindset, out-of-the-box marketing, and a relentless focus on technology-driven performance. With headquarters in London, an in-house lab, and majority of manufacturing based in the United States, Wonderskin continues to set a new standard for performance-led innovation in beauty.