Bullhound Capital led an $85m Series C round in Sanity.

Bullhound Capital, a venture capital firm, led the $85m Series C round in Sanity, a company focused on structured content platforms that enable organizations to manage content as data across digital channels, with participation from Heavybit, Threshold Ventures, ICONIQ Growth, Shopify, Blue Cloud Ventures, and Monochrome Ventures. "The age of CMS is over. Content should be treated as a first-class business asset — as critical as code or data," Magnus Hillestad, Sanity CEO.