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Completed
Synopsis
Andie, a direct-to-consumer swimwear brand, completed the acquisition of Richer Poorer, an essentials clothing brand, from Francesca's, a women's fashion and accessories company. Financial terms were not disclosed. "When I saw that possibility, it immediately clicked. I've been a longtime fan and customer, and the brand had everything we were envisioning - elevated basics, comfort, wearability, and a loyal customer base. It felt like a natural extension of Andie. This isn't about restructuring - it's about scaling. We've spent eight years building a lean, powerful operation at Andie. Now we get to apply that model to more than just swim. It's the next chapter, and I couldn't be more excited," Melanie Travis, Andie CEO.
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