Announced
Synopsis
Meet The People, a marketing company, agreed to acquire Yeoman Technology Group, a company specializing in digital retail media strategy. Financial terms were not disclosed. “This acquisition significantly enhances our Retail Media and Performance Marketing capabilities at a time when brand success on platforms like Amazon, Walmart, and Target has become critical to overall business growth. By integrating Yeoman’s specialists and proprietary technology, we're doubling down on our commitment to provide clients with the deep digital shelf expertise they need in today's complex retail media landscape,” Tim Ringel, Meet The People Founder and CEO.
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