Protagonist led a $62m Series C round in Vivrelle.

Protagonist, a multi-stage venture capital firm, led a $62m Series C round in Vivrelle, a luxury membership club. “Since founding Vivrelle in 2018, we’ve remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life. This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience,” Blake Geffen, Vivrelle Founder and CEO.