Box to Box and Noah Lyles formed a joint venture.

Box to Box, an award-winning documentary production company, and Noah Lyles, the Olympic gold medalist and six-time world champion sprinter, formed a joint venture. Financial terms were not disclosed. The launch marks a new era in athlete-driven storytelling. Iconic Productions will focus on developing content that amplifies athlete voices and reflects the passions, identities, and ambitions of a new generation, from documentary series to branded formats and beyond.