PSG completed the investment in Button.

PSG, a growth equity firm, completed the investment in Button, a mobile commerce optimization and retail media company. Financial terms were not disclosed. "In our view, Button is not just building products – it is building the rails for where digital commerce is heading, while leveraging AI to address existing frustrations in mobile commerce. We are excited to partner with Michael and the Button team to support their next chapter of growth as the shift towards a mobile-first shopping experience accelerates," Matt Stone, PSG Managing Director.