Dotdigital Group completed the acquisition of Social Snowball for $35m.

Dotdigital Group, a SaaS provider company, completed the acquisition of Social Snowball, a marketing company, for $35m. “Social Snowball brings an entirely new and highly complementary performance channel into our product stack, one that is fully aligned with how smart marketers want to grow - through measurable ROI, cultural authenticity, and direct connections to customer data. It enhances our market position as a one-stop-shop for seamless, cross-channel marketing automation and we’re thrilled to welcome Social Snowball into the Dotdigital family,” Milan Patel, Dotdigital CEO.