Privy completed the acquisition of Emotive.

Privy, a provider of ecommerce marketing automation for growing brands, completed the acquisition of Emotive, a conversational SMS marketing company. Financial terms were not disclosed. "There's no shortage of marketing tools — what's missing is a true partner. Brands today are craving human expertise and personalized marketing strategies. This acquisition is about giving brands power to scale marketing without added cost and complexity," Alex Persson, Privy CEO.