Sprout Social completed the acquisition of NewsWhip for $65m.

Sprout Social, a public provider of cloud‑based social media management software, completed the acquisition of NewsWhip, a company specializing in AI‑powered predictive media intelligence, for $65m. “NewsWhip’s AI‑driven insights give brands a predictive edge that’s critical in today’s fast‑moving digital world. Their technology unlocks real‑time, actionable intelligence that allows businesses to stay ahead of trends and risks. This acquisition accelerates our vision of delivering an agentic, AI‑powered platform that seamlessly connects media foresight with social strategy to drive transformative outcomes for our customers,” Ryan Barretto, Sprout Social CEO.