Announced

Completed

NielsenIQ completed the acquisition of Mtrix.

Synopsis

NielsenIQ, a consumer intelligence company, completed the acquisition of Mtrix, a SaaS company. Financial terms were not disclosed. "This acquisition reflects our continued investment in innovation and client success. Mtrix strengthens our ability to provide The Full View™ by delivering more granular, daily insights that enhance decision-making across retail, trade marketing, and supply chain operations. Together, we're equipping our clients with the tools they need to grow," Jim Peck, NIQ’s CEO

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