Shamrock completed the acquisition of Penta Group from Falfurrias.

Shamrock, an investment firm, completed the acquisition of Penta Group, a stakeholder communications and reputation intelligence firm, from Falfurrias, a private equity investment firm. Financial terms were not disclosed. “Penta is redefining what it means to be a trusted partner to global brands, by weaving data and insights into all components of its offering. This approach enables them to provide trusted, data-driven counsel to C-suite executives facing complex decisions that impact their brand performance, stakeholder reputation and stock price. In the current market environment the stakes have never been higher, and Penta’s approach is resonating strongly with global leaders across multiple sectors, from financial services and healthcare to technology and education,” Laura Held, Shamrock Capital Partner.