Finsbury Food to acquire a majority stake in Lola’s Cupcakes.

Finsbury Food, a bakery manufacturer, agreed to acquire a majority stake in Lola’s Cupcakes, a cupcake and celebration cake business. Financial terms were not disclosed. “Today marks an exciting milestone in the trajectory of Finsbury Food Group as we welcome Lola’s into the family. It represents another step forward in Finsbury’s acquisition journey as a buy-and-build business, allowing us to enter the direct-to-consumer market for the first time. Lola’s is an entrepreneurial and much-loved UK brand with a strong digital presence, and together, we see significant potential for growth and innovation across both Finsbury and Lola’s,” John Duffy, Finsbury Food Chief Executive.