General Atlantic to invest BRL640m in Starian.

General Atlantic, a global growth equity firm, agreed to invest BRL640m in Starian, a multi-vertical software provider to the private sector in Brazil. "The software landscape in Brazil remains fragmented, and the market is vastly underserved. We see Starian as a unique player poised to lead the consolidation of vertical software in Brazil, combining industry-leading products, professionalized management, and a disciplined integration strategy. We are excited to support the company in this new phase of accelerated growth, with a focus on acquisitions and long-term value creation," Rodrigo Catunda, General Atlantic Managing Director and Co-Head of Brazil.