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Synopsis
Decántalo, an online wine retailer, completed the acquisition of Bodeboca, a wine e-commerce platform, from Pernod Ricard, a wine and spirits seller. Financial terms were not disclosed. “We believe that wine consumers are diverse, and we want to serve them from different perspectives. Joining forces allows us to grow faster and compete across Europe, while maintaining the essence of each brand,” Héctor Pla, Decántalo Co-founder.
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