Bansk Group to acquire a majority stake in BYOMA from Yellow Wood Partners.

Bansk Group, a consumer-focused private investment firm led by a tenured group of investors and operators, agreed to acquire a majority stake in BYOMA, a science-backed, solution-focused, skin health brand formulated to strengthen and protect the skin barrier for healthier and better-looking skin, from Yellow Wood Partners, a Boston-based private equity firm focused on investing in consumer brands and companies. Financial terms are not disclosed. "BYOMA is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community. In what can often be a sterile and confusing category for consumers, BYOMA stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. Today's consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education. We're excited to partner with Marc and the team to accelerate BYOMA's mission and bring its barrier-boosting formulas to even more consumers," Chris Kelly, Bansk Senior Partner.