Novacap to acquire IAS for $1.9bn.

Novacap, a private equity firm, agreed to acquire IAS, a global media measurement and optimization platform, for $1.9bn. "We have long admired IAS as an innovator and leader in its industry, with a stellar leadership team, and robust AI-first platform for Fortune 500 brands and publishers. We look forward to partnering closely with IAS to accelerate its pace of innovation to deliver even more powerful advertising solutions for customers around the world," Samuel Nasso, Novacap Partner.