Zeta Global to acquire enterprise software business from Marigold for $325m.

Zeta Global, a company specializing in AI-powered marketing cloud solutions, agreed to acquire enterprise software business from Marigold, a marketing technology company, for $325m. “Marigold’s world-class team has built technologies with a reputation for helping leading brands create meaningful, data-driven customer experiences. Zeta, a company with significant resources that shares our commitment to innovation and measurable results, is an ideal home for our products, strategy, and team, and we expect this transaction will result in greater value for Marigold’s customers. I look forward to continuing to lead Marigold’s SMB businesses while I root for the continued growth and success of our enterprise software business as part of Zeta,” Michael Gordon, Marigold CEO.