Zeta Global completed the acquisition of enterprise software business from Marigold for $325m.

Zeta Global, a company specializing in AI-powered marketing cloud solutions, completed the acquisition of enterprise software business from Marigold, a marketing technology company, for $325m. “This acquisition is a powerful step forward for Zeta. It’s a true 1+1=4 opportunity. By combining Marigold’s enterprise loyalty capabilities with Zeta’s AI and data-driven platform, we believe we can unlock even greater value for our clients, increasing ROI from 6x to more than 10x over time. Together, we are well positioned to deliver unmatched scale, intelligence, and performance to the world’s leading brands," David A. Steinberg, Zeta Global Co-Founder, Chairman, and CEO.