RateGain Technologies to acquire Sojern for $250m.

RateGain Technologies, a global provider of AI-powered SaaS solutions for travel and hospitality, agreed to acquire Sojern, an AI-led MarTech company focused on the hospitality sector, for $250m. “Joining RateGain represents a natural next step for Sojern as it will allow us to continue executing on what we set out to do: Empower travel marketers to acquire and retain customers cost efficiently, at scale. We share not only a common vision of using AI and data to transform the travel ecosystem, but also a culture that values people and accountability. By combining our product, people and financial strengths, we plan to accelerate growth by delivering even greater value to our travel partners globally,” Mark Rabe, Sojern CEO.