Authentic Intelligence completed a minority investment in Veritonic.

Authentic Intelligence, an authentic brand consultancy company, completed a minority investment in Veritonic, an analytics and performance measurement platform. Financial terms were not disclosed. Together, the companies are building an ecosystem that enables brands to discover, back, and measure the next generation of cultural icons, long before they reach the mainstream. The collaboration expands the meaning of AI in marketing, reframing it as Authentic Intelligence, where Veritonic delivers the proof that cultural investment drives business ROI.