Watering Hole Media completed the acquisition of The Root.

Watering Hole Media, a social impact multimedia company, completed the acquisition of The Root, an African American - oriented online magazine, offering news, cultural commentary and perspectives on politics and society. Financial terms were not disclosed. "The Root has always been about preserving culture and creating clarity in a world full of distractions. Owning the power to tell our own stories is a rich tradition The Root is committed to upholding," Ashley Allison, Watering Hole Media CEO.