ROLLER completed the acquisition of BookNow Software.

ROLLER, a global all-in-one venue management platform, completed the acquisition of BookNow Software, a UK-based CRM-native booking and operations platform. Financial terms were not disclosed. "When we started BookNow, we were on a mission to serve large enterprise attractions, especially within the Salesforce ecosystem. The opportunity to come together with ROLLER to achieve our shared mission became the obvious next step. I look forward to the incredible results we will help our customers achieve as a part of the ROLLER team," Luke Sims, BookNow Software Managing Director.